Local Hemophiliac Boy Featured on Billboard

Ronald McDonald House® was built 30 years ago as a “home- away- from- home” for families of seriously ill children who are receiving medical treatment at Penn State Children’s Hospital. What started as a 13-bedroom house has now grown into 35 bedrooms. The House is open 24 hours a day, 365 days of the year.

As part of the 30th Anniversary Celebration of Hershey’s Ronald McDonald House, a photo contest was launched which displayed creative photos with a ‘Wear Red Shoes” theme. Last fall, Amanda Heisey, of Elizabethtown, won the opportunity to have a photo of her son, Peyton, featured on a billboard in Central Pennsylvania. Lamar Outdoor Advertising has generously donated a digital billboard near the parking lot of Rusco Hydraulics at 1029 Dillerville Road, Lancaster which will be displayed until February 1, 2015. Lamar has donated over $100,000 in billboard space to RMHC® of Central PA since early 2014. The billboard features Amanda Heisey’s son, Peyton, who is a 5-year-old active boy with severe hemophilia A with an inhibitor.

“Peyton developed an inhibitor in 2010 that complicates his disease” said his mother, Amanda Heisey. “Because of the inhibitor he has a med port in place to receive daily infusions of factor VIII to try to rid his body of the inhibitor. Yes, I stick a needle into the port every day for over four years! He still has an inhibitor. He has had joint bleeds which means this 4 year old get to do COUCH REST! Over the past five years he has been admitted to Penn State Children’s Hospital five times. The Ronald McDonald Family Room® and Hospitality Cart have made the stays easier. The Ronald McDonald Family Room is a blessing to us as parents. Peyton enjoys the Hospitality Cart coming to the pediatric floor. He was able to get snacks and activities from the cart, which can make the stay a little more enjoyable! We do not leave Peyton alone in the hospital so having snacks and coffee available makes the stay more manageable for our family! Our hospital stays are usually not planned, but they become a little less stressful with the Ronald McDonald Family Room and cheerful Hospitality Cart. Our family is excited Peyton about being featured on a billboard. We are so excited to share his story and our journey and hope this helps other families in the future!”

RMHC of Central PA continues to encourage people to wear red shoes to create awareness for the Ronald McDonald House and the support it offers families of seriously ill children. Part of the 2014 campaign displayed different local celebrities, wearing big red shoes, on billboards around Central Pennsylvania. The billboards started with Joe Calhoun, WGAL’s Chief Meteorologist, Sherry Christian, News Anchor at cbs21, Flora Posteraro, Co-Anchor at abc27 and the Holcomb boys, triplets of former guests of Ronald McDonald House. The latest billboards which have been posted or slated to be added throughout Central PA are: MaryEllen Pann, WPMT Fox43 Chief Meteorologist, Nathan Walker and Dustin Grazley – Hershey Bears players, RJ Harris, Breakfast Club WHP 50, The Rose Breakfast Club – 101.3 fm The Rose, and James Franklin, Head Football Coach, Penn State University. Lamar Outdoor Advertising has generously provided the donated billboard space for the 30th Anniversary campaign.

Wearing red shoes has become a symbol for joining others to make a difference to families of seriously ill children. The families are going through their darkest time and RMHC® of Central PA’s mission is to support them in their journey as they help their child fight serious medical situations. To wear the red shoes, all you have to be is someone who is ready to help.

About Ronald McDonald House Charities® of Central Pennsylvania: Providing comfort, strength and stability for families with children in medical crisis, Hershey’s Ronald McDonald House® has been a “home away from home” for families since 1984. The Ronald McDonald Family Room®, now fourteen years old, serves guests and families 24 hours a day and is located steps away from the pediatric intensive care unit at M.S. Hershey Penn State Medical Center. We also support the family lounges and a Hospitality Cart at Penn State Children’s Hospital. The RMHC of Central PA’s Grant Program funds eligible non-profit children’s organizations throughout Central Pennsylvania. For more information, please visit www.rmhc-centralpa.org or call 717-533-4001.


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